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Capital One Shopping Review – An Easy Way to Save Money When Shopping Online


At a glance

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Our rating


Capital One Shopping

  • Cost: Free
  • Features: Price comparison extension; automatic coupons at checkout; price history tracker; price drop alerts, loyalty credits
  • Advantages: Completely free; mostly a zero-effort way to save; multiple ways to earn loyalty credits redeemable for gift cards; powerful product price database
  • Disadvantages: Only works for U.S. stores; must be comfortable giving up data (Capital One Shopping won’t sell your data to third parties); best price sometimes results in longer shipping times

Dig Deeper

Additional Resources

According to the United States Department of Commerce, e-commerce spending in the U.S. increased by 2.6% from the third quarter of 2019 to the fourth quarter of 2019, reaching $158 billion. It’s clear that online shopping becomes more popular every year, and this is undoubtedly true for U.S. households.

Shopping online is already an effective way to save money, as it’s easier to compare prices and look for sales than travel to multiple stores in person. Plus, if you use various online shopping browser extensions, you can simplify your life even further and ensure you find the best deals.

Capital One Shopping is one of the most popular shopping browser extensions, with millions of users on the Chrome Web Store. If you want to effortlessly save money and find lower prices when shopping online, Capital One Shopping is a must-download.

What Is Capital One Shopping?

Capital One Shopping (formerly Capital One Shopping, which was founded in 2014 and then acquired and rebranded in 2020) is a comparison shopping and coupon platform. The goal of this shopping platform is to save users money by leveraging price comparison, coupon codes, and loyalty offers to help users find better deals.

How Capital One Shopping Works: Setup & Savings

Capital One Savings is free to use, and getting started only takes a few minutes. Users create an account online by connecting their Facebook account or signing up with an email address. Once you have an account, the first step is to add the Capital One Shopping browser extension.

1. Add the Capital One Shopping Extension & Shop

Capital One Shopping is available on Google Chrome, Microsoft Store, and Apple App Store. Adding the extension is the primary way to use Capital One Shopping to find online savings and automatically apply coupon codes at checkout.

As you shop online, Capital One Shopping scours the web to find better prices. When you view a product on a website like Amazon, Capital One Shopping lets you know if there is an alternative retailer with a lower price.

This price comparison feature is the easiest way to use Capital One Shopping to save money. Rather than spending precious time browsing multiple websites for deals, Capital One Shopping lets you shop with confidence and the knowledge you aren’t getting ripped off on a specific purchase.

Capital One Shopping has data on thousands of U.S. stores, including websites like Amazon, Walmart, Target, and plenty of other chains of varying sizes. That increases the likelihood of finding a better deal, and Capital One Shopping recommends reputable, safe-to-shop retailers.

2. Watch for Price Drops

If you don’t find a deal and aren’t happy with the current price of a specific product, you can add that product to your Capital One Shopping watch list. Once a product is on your watch list, you receive notifications if the price drops or if Capital One Shopping finds a better deal.

It’s an incredibly low-effort way to save money. Use the Capital One Shopping extension when shopping online to add a product to your watch list. You can keep track of your watch list or remove existing products through the Capital One Shopping website.

3. Automatically Apply Coupons at Checkout

Capital One Shopping is similar to browser extensions like Honey in that it also applies coupons at checkout if any are available. Capital One Shopping has a massive membership base, so if it detects a coupon that works for a specific retailer, it helps other members who shop at the same retailer use that code.

Coupons don’t always work, but it’s still a low-effort way to save money and time since you don’t have to search for coupon codes yourself.

Add a cash-back credit card to your shopping routine, and you’re saving even more money each time you shop online.

Other Capital One Shopping Features

Price comparisons, price drop alerts, and automatic coupon codes are the main ways to save money with Capital One Shopping. However, this shopping platform offers even more nifty ways to cut down on costs and earn rewards.

1. Capital One Shopping Product Search & Price History

You can use the product search feature on Capital One Shopping’s website or scan barcodes using the app when you’re in a store.

When you search for a product using this feature, Capital One Shopping displays a list of websites where you can purchase it. Capital One Shopping also shows any sales and factors in shipping costs and taxes to highlight the lowest price in their database. The product search feature also considers any coupon codes or promos if they’re available.

The product search feature is the easiest way to start an online shopping trip if you know exactly what you’re looking for. Scanning a product’s barcode with the mobile app also helps you discover whether you’re better off shopping online or visiting another retailer.

Finally, Capital One Shopping also displays products’ price history with up to a year of data. That’s useful for identifying whether a sale is truly a sale and whether you can expect a price to continue dropping or it’s the right time to buy. Capital One Shopping doesn’t make a judgment call for you, but if a current price is significantly higher than the yearly average price, it can be a good idea to wait for a better deal.

2. Earn Capital One Shopping Credits & Free Gift Cards

Capital One Shopping is a truly comprehensive shopping portal. There are more ways to save money than just relying on coupon codes and price comparisons.

If you shop online at Capital One Shopping’s retail partners, you earn Capital One Shopping credits. That’s the same system as websites like Rakuten or Honey’s cash-back platform, Honey Gold. Capital One Shopping rotates their loyalty offers, but you can often find major retailers like Walmart alongside dozens of other stores.

There are several ways to earn Capital One Shopping credits. When you’re shopping online, the browser extension notifies you if your purchase qualifies for rewards. Alternatively, you can browse Capital One Shopping’s website for featured offers and trending deals to find reward offers. Offers rotate frequently, so it’s worth checking each time you shop.

Finally, you can also complete local offers to earn Capital One Shopping credits. Local offers are unique offers available only in your zip code. There are only three steps to redeem local offers:

  1. Link a Card. Link an eligible credit or debit card to your Capital One Shopping account. You must shop for local offers with a linked card to receive Capital One Shopping credits.
  2. Find Offers. Check online or through the Capital One Shopping app to find local offers. Offers state how many credits they’re worth.
  3. Earn Rewards. Earn Capital One Shopping credits after buying a local offer and paying with a linked card.

Capital One Shopping credits are redeemable for free electronic gift cards. To access Capital One Shopping rewards, head to the Redeem section of the website. Capital One Shopping offers dozens of gift cards as options. Popular merchants include Walmart, Safeway, Nike, GameStop, Sephora, and Kohl’s.


Several advantages make Capital One Shopping one of the most popular shopping browser extensions.

1. Completely Free

Using Capital One Shopping just requires a Facebook account or email address. There aren’t any hidden membership fees or premium features you have to pay to use.

2. Automatic & Simple

One of the easiest ways to maximize your savings rate is to make certain saving behaviors automatic. With Capital One Shopping, you can feel confident you’ve automatically found a great deal when shopping.

Looking for coupon codes or loyalty credits offers takes time. Capital One Shopping automates this entire process, and as long as you add the extension, the work is off your plate. You can use features like local offers or price history data to dig deeper, but at its core, Capital One Shopping is an automatic savings tool.

3. Powerful Product Search Feature

The Capital One Shopping extension works best when you’re browsing online and not quite sure of what you want to purchase. However, the product search feature is immensely powerful when you know the exact product you want.

The product search feature helps find better prices while still considering shipping times and cost. For high-ticket products, for which the price discrepancy between retailers can be wider than inexpensive buys, this feature can save a decent amount of money as long as you remember to use the tool before shopping.

4. Multiple Ways to Save

Capital One Shopping is a robust platform that has something for every shopper. If you want automatic savings, the coupon codes and price comparison feature are all you need. In contrast, if you want to maximize your savings, shopping through Capital One Shopping partners or buying local offers are easy ways to earn free gift cards.

5. Easily Accessible

The Capital One Shopping extension is available on several browsers, and there’s also an app for Android and iOS devices (extension is not available through the app). Anyone shopping at U.S. retailers can easily use Capital One Shopping.


Although Capital One Shopping is a versatile shopping platform that’s easy to use and is mostly automatic, there are still several drawbacks:

1. U.S.-Only

Unlike other shopping extensions like Honey or Rakuten, which both operate in several countries, Capital One Shopping only works for stores in the U.S. That’s a considerable drawback for users outside the U.S. or anyone living in the U.S. shopping internationally.

2. Data Sharing Requirement

According to Capital One Shopping, Capital One Shopping collects the following data from users:

  • Email Information. Capital One Shopping can collect email sender, recipient, date, and subject information from your inbox. Capital One Shopping also collects transaction information, travel bookings, and purchase receipts. Capital One Shopping only collects information from emails that their automatic system detects as being from retailers or online merchants.
  • Shopping Information. Through their extension, Capital One Shopping collects data on product pages you view, pricing information, purchase history data, and different coupons you use.
  • Personal Information. When you sign up for Capital One Shopping, you provide Capital One with basic personal information like your name, address, billing and shipping address, and credit card information if you connect a card.

You must be comfortable with giving up your user data when using a service like Capital One Shopping. According to Capital One, Capital One Shopping doesn’t share your personal information with their affiliates or any nonaffiliates, so there isn’t a need to opt out. However, that still means Capital One stores your information on its servers.

3. Lower Prices Sometimes Have a Catch

Capital One Shopping makes an effort to factor in shipping times when finding better deals. However, the platform sometimes recommends products with significantly longer shipping times than if you simply bought what you wanted through Amazon Prime or from a direct retailer.

To maximize your savings with Capital One Shopping, give yourself plenty of runway for receiving packages. This platform is not appropriate for last-minute shopping.

Final Word

At its core, Capital One Shopping is an automatic way to save money when shopping online. The price comparison feature and extensive coupon database make it easy for shoppers to find better deals and easy savings when buying from online U.S. retailers.

Additionally, this platform lets savvy shoppers dig deeper for savings if they want to. The price history and product search feature are useful for narrowing down the best time and retailer to buy a specific product from. Similarly, shopping at Capital One Shopping partners or for local offers provides users with. way to earn loyalty credits that can be redeemed for gift cards.

As long as you’re comfortable sharing data and shop at U.S. retailers, there’s no reason not to add Capital One Shopping. After all, this is a free and easy-to-use shopping extension.

What’s your favorite way to save money when shopping online?

Capital One Shopping compensates us when you get the Capital One Shopping extension using the links we provided.


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The Verdict

Capital One Shopping Logo

Our rating


Capital One Shopping

Capital One Shopping is a simple and low-effort way to save money when shopping online. Anyone who shops at U.S. stores can make use of this free platform. At the very least, Capital One Shopping helps you find better prices online and automatically applies coupons at checkout. If you want to dig deeper, there’s also a variety of features at your disposal.

Capital One Shopping won’t make you rich. However, the platform is ideal for frequent online shoppers. If you use Capital One Shopping in conjunction with extensions like Rakuten or Honey, you can maximize how much money you save annually when shopping online.

Editorial Note: The editorial content on this page is not provided by any bank, credit card issuer, airline, or hotel chain, and has not been reviewed, approved, or otherwise endorsed by any of these entities. Opinions expressed here are the author's alone, not those of the bank, credit card issuer, airline, or hotel chain, and have not been reviewed, approved, or otherwise endorsed by any of these entities.

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Tom is a freelance writer originally from Toronto, Canada. Tom's passion for finance and discovering methods to make money originally sparked in college when he was trying to make ends meet on a tight budget. Outside of freelance writing, Tom also manages the blog This Online World - a personal finance website dedicated to helping young adults make and save more money.